Celebrating its 20th anniversary with a new logo, website, train design and route names ~

Rocky Mountaineer is gearing up to celebrate 20 successful years in business and will relaunch its brand, strengthening its position as one of the world’s best travel experiences. Consistently committed to innovation and excellence, Rocky Mountaineer’s new logo and branding will be implemented throughout the entire company, starting with the recently released 2010 brochure and newly launched, user-friendly website. The elegant gold logo and train design better reflects the exceptional and world-class onboard experience, while the new route names depict the unique scenery and highlights found along Rocky Mountaineer’s four different rail journeys.

“As a company, we continually strive to create the very best travel experience for our guests, always setting the bar higher and higher,” says Hubert Wat, Vice President, Marketing of Rocky Mountaineer. “With our 20th year upon us, we wanted to freshen up our look and create a brand identity that better represents our company, solidifying our product as an iconic travel experience.”

The newly introduced route names tell a story about each distinct rail journey, appealing to the tastes of a wide variety of travellers. Whether its main highlights are historical landmarks, rugged undiscovered wilderness or majestic mountain ranges, each route has a unique charm.

True to its new name, this route retraces the historic Canadian Pacific Railway, famous for uniting the country and connecting British Columbia to Canada 125 years ago. First Passage to the West is Rocky Mountaineer’s flagship route and continues to be the most popular with visitors from around the world. Highlights include the Spiral Tunnels, an engineering masterpiece and Craigellachie, which is the location of the last spike on Canada’s transcontinental rail line.

With the top usually covered in clouds, Mount Robson, the most prominent mountain in the Canadian Rockies, is the highlight of this route. On a clear day, lucky guests may get a glimpse of the very top! Travellers also experience scenic valleys, the Coast Mountain Range and the Fraser Canyon with its spectacular raging white water and dramatic landscape.

Launched in 2006, Rocky Mountaineer’s newest rail journey travels through pristine and rarely seen wilderness. With some of the most breathtaking and varied scenery, this route is known for its dramatic transformations from coastal rainforest to the desert-like conditions of the Fraser Canyon and over the ranchlands of the Cariboo Gold Rush region.

Railway Map Guide:British Columbia & Canadian Rockies